Our Vision & Values



Our vision is to lead in the industry as a timeless company and to provide solutions that help to power and inspire the world with innovations that fulfil the whims of our imagination. 

Our mission is to provide our customers with electronic solutions which enable them to develop products and technologies which improve our quality of life - to make life easier, safer, healthier, more pleasurable and more ecological. Be it in consumer devices, automotive related comfort and safety systems, solutions for a cleaner brighter future, automation or devices to help us with our healthy well being. We constantly challenge ourselves to be better at what we do and anticipate changes in our environment so that we may adapt quickly and responsibly, maximizing the use of the finest resources at the best locations to meet the needs of our times.

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 Company Introduction Video

Released in September 2017

Please click here to view the video on Sumida Youtube Channel.

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Our Values

These values were established and solidified through various sharing sessions over the years, and are the culmination of values which we found to live within our people. 

They act as a method of ‘self-governance’, inspiring employees to align their own actions around a common set of principles regardless of borders and ethnic backgrounds.

Through Sumida Academy we provide a constant reminder of these values so they are instilled into our daily work ethic and so that we live our values.

 Customer Focus  Competitiveness  Innovativeness Positive Attitude
Customer Focus Competitiveness Innovativeness Positive Attitude
 Global Meritocracy Life Balance  Perseverance  Social Responsibility 
Global Meritocracy Life Balance Perserverance Social Responsibility


  • Pride in supplying high quality products and solutions to our customers when and where they need them. 


  • Global standards of business ethics and sound business practices.
  • Maximise the effectiveness of our global network of knowledge and experience to achieve sustainable profitable growth.


  • Strive to continuously improve, aim to anticipate and respond swiftly to changing customer and business needs through continuous learning.

Positive Attitude

  • Deliver our very best in all we do, holding ourselves accountable for results.

Global Meritocracy

  • Take a consistent approach to recruiting and developing our people, regardless of where they are based.
  • Create an environment that fosters respect, sharing and drives high levels of engagement.

Life Balance

  • To work smart and efficiently in order to take a well-balanced approach to life, family and work.


  • Commitment to get results the right way.

Social Responsibility

  • To be responsible members of our company and community.

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